draftkings
2020 SPORTSBOOK STATE LAUNCH REDESIGN
With sports betting slowly becoming legal in various US states, I was tasked with redesigning our look for upcoming state launches. This look followed the current Pixels campaign but required more focus on the specific state. A couple new concepts were added to the mix: an updated state map uses the topographic shape and character of the Earth’s surface, a license plate adds immediate recognition of the state since each has their own unique design, and postcard typography was added to amplify the announcement of sports betting coming to a state near you.
credits
Client: DraftKings
Design Director: Mike Merriam
Lead Art Director: Dan Winske
Designer: Kelsea Ashworth
Copywriter: Jason Dagres