DRAFTKINGS
2021 NFL SEASON LAUNCH DESIGN
At DraftKings, employees don’t count the amount of years you’ve been at the company, we count the amount of NFL seasons you’ve completed. The NFL is our biggest sport and encompasses two of our biggest times of the year: Week 1 and the SuperBowl.
I was a part of the design team in coming up with the campaign’s look and feel of the 2021-22 season. The campaign name is “Feel All the Football Feels” and it speaks to every emotion a player feels when playing on DraftKings: indecisiveness, logic, chill, confidence, etc. This included, but was not limited to, paid social, print, organic social, OOH, and everything in between.
*Designs may have been altered or reverted back to show the original idea/concept before getting NFL approval.
Head-to-Head
Player Concept
Final design is in the phone.
Additional layouts/options are below.
Player Prop Concept
Final design is in the phone.
Additional layouts/options are below.
CREDITS
Client: DraftKings
Senior Design Manager: Mike Merriam
Lead Art Director: Dan Winske
Design Manager: Josh Smith
Senior Designer: Kelsea Ashworth
Senior Copywriter and Copywriter: Jason Dagres & Hayley Levesque
Animator: Otto Setiajita