DRAFTKINGS
2026 NFL SEASON / SUPER APP LAUNCH CAMPAIGN
In 2026, DraftKings launched their Super App which combines multiple products into one platform meaning DraftKings is now live in all 50 states! The “Take Your Game Anywhere” campaign supports that. Whether you’re in California, Texas, Georgia, or anywhere else, DraftKings can be enjoyed in your state. Follow Kevin Hart and Nick Jonas on their roadtrip across America while they take their game anywhere. This campaign stretches across multiple channels: OOH, digital growth, CRM, and more.
*Designs may have been altered or reverted back to show the original idea/concept before getting NFL approval.
Digital Growth
Our nationwide map design was a high performer. More localized designs, as well as the MVP concept, are below.
OOH
With the launch of our Super App, we were able to reach audiences we typically hadn’t been able to. CA, TX, GA, and FL were our core four states alongside our other placements throughout the nation.
CREDITS
Client: DraftKings
Creative Director: Thomas Murray
Director, Copywriting: Matthew Zaifert
Design Manager: Kelsea Ashworth
Art Directors: Mike Vithoulkas & Sam Johnson
Lead and Senior Copywriters: Tom Herrera & Brendan Kilcoyne
Senior Designer: Amy Leigeber
Motion Designers: Julien Saliba