dunkin' donuts
NATIONAL COFFEE DAY
September 29th, National Coffee Day, is always a huge day for Dunkin' Donuts. They wanted a design different from their past years' and one that would speak as a celebratory message. Coffee grounds and confetti were introduced to create the compelling, eye grabbing design.
For National Coffee Day, Dunkin' Donuts partnered with Alexa. They created a skill challenging consumers to show off their Dunkin' knowledge.
Video for National Coffee Day
Final Layout Sketch
Additional Layout Sketches
Typography Sketches for Amazon Alexa Social Post
credits
Client: Dunkin' Donuts
Group Creative Director: Michael Shaughnessy
Associate Creative Director: Lauren McGrath
Designer: Kelsea Ashworth
Director: Steve Giralt
Video Animator: Eric Funk