DraftKings
2019 SPORTSBOOK SUMMER FRIDAYS
In order to consistently bring in more attraction for our SportsBook team, special promotions were released every Friday during the summer months. Creatively, the team was tasked with designing a logo, landing page, and associating assets for this project. The idea behind the design was a neon sign theme. Bright lights, flashy animation, and high contrast all went in to building the look and feel.
CREDITS
Client: DraftKings
Creative Director: Scott Salsbury
Design Director: Mike Merriam
Designer: Kelsea Ashworth
Copywriter: Todd Buckholt
Developer: Kang Lee