draftkings
2018 NHL WINTER SHOWDOWN
In the NHL, the Winter Classic is one of the three series of regular season outdoor games. This year, the Winter Classic is to be played at Notre Dame stadium. Inspired by ND’s Irish background, a clover pattern was created as the base of this campaign. The logo conveys a lot of information and is tied together by a 3D hockey puck while also stating the two teams playing in this game — Boston Bruins and Chicago Blackhawks. The landing page explains how to qualify for this online final and states the prizes associated with each place. The design for the page first speaks to location of the game — Notre Dame stadium — by the continued use of green and clovers. Secondly, the design speaks to the sport by use of hockey photography and puck texture, then thirdly, the two teams by use of ice color.
credits
Client: DraftKings
Creative Director: Scott Salsbury
Design Director: Mike Merriam
Designer: Kelsea Ashworth
Animator: Kelsea Ashworth
Copywriter: Todd Buckholt